Start Here | 开始前先看

Thank you for being here and for supporting Growwithme®.

谢谢你来到这里，也谢谢你支持 Growwithme®。

We prepared this folder to make things easier for you. Instead of sorting everything by image type, we organized the content by posting angle, so you can find what fits your style faster.

我们准备这份资料夹，是希望你找素材的时候可以更轻松一点。我们没有按图片形式来分类，而是按内容方向来整理，这样你可以更快找到适合你风格的素材。

Quick tip | 快速看法：
Pick the folder by content angle, choose the visuals that fit your audience best, and keep your post simple and clear.
先按内容方向选 folder，再挑适合你受众的素材。内容不用一次讲太多，简单清楚通常更有效。
Quick Start in 3 Steps | 3 步快速开始：
1. Pick your posting angle. | 先决定你要发哪一种内容。
2. Open the matching folder. | 打开对应的 folder。
3. Choose 1–3 visuals and keep one clear message. | 选 1–3 张图，围绕一个重点来发。

Folder Guide | Folder 指南

00_Product_Overview

For product introduction, why parents choose it, and overall long-term value.

适合产品介绍、家长为什么会选择它，以及整体长期价值的内容。

01_Posture_Footrest

For posture, footrest, support, and educational angles.

适合坐姿、脚踏、支撑性，以及教育型内容。

02_Safety_Stability

For safety, harness, stability, and reassurance-focused posts.

适合安全感、安全带、稳定性，以及让家长更安心的内容。

03_Feeding_SelfFeeding

For first solids, self-feeding, mealtime, and cute daily feeding moments.

适合初次副食品、自主进食、吃饭时刻，以及可爱的日常喂养画面。

04_Family_Table_Moments

For family connection, table bonding, and togetherness moments.

适合家庭陪伴、餐桌互动，以及有温度的共处时刻。

05_Play_Learning

For exploration, playtime, sensory discovery, and learning moments.

适合探索、玩乐、感官发展，以及学习中的日常瞬间。

06_Growth_Memories

For emotional storytelling, milestones, and memory-driven posts.

适合情绪故事、成长节点，以及带有回忆感的内容。

07_Color_Variants

For color choices, visual preference, and aesthetic-focused sharing.

适合颜色选择、视觉偏好，以及美感风格相关的分享。

08_Monthly_Campaigns

For monthly campaign visuals, promotional images, and current month materials.

适合每月活动素材、促销图片，以及当月主推内容。

Product Links & Affiliate Reminder | 产品链接与 Affiliate 提醒

You may share the main product overview link below if your audience wants to browse the collection first.

如果你的观众想先看整体产品总览，你可以分享下面这个主链接。

https://malimalikids.com/collections/high-chairs

You may also share a specific product or color link if it fits your content better.

如果某个具体颜色更适合你的内容，也可以直接分享该颜色对应的 product link。

Common Color Links | 常用颜色链接

Natural Wood
https://malimalikids.com/products/growwithme-embo-high-chair-natural-wood

Sakura Pink
https://malimalikids.com/products/growwithme-embo-high-chair-sakura-pink

For other colors, you may open the main product page, select the color option you want, then copy the link from the browser.

如果你要分享其他颜色，可以先打开主产品页，选好对应颜色，再从 browser 上方直接复制链接。

How Tracking Works | Referral 追踪方式

Each affiliate has a unique referral / discount code already shared via WhatsApp.

每位 affiliate 都有自己专属的 referral / discount code，已通过 WhatsApp 提供。

The code is how the referral is tracked. The link itself is not used for tracking.

我们是通过 code 来追踪 referral，不是通过链接追踪。

Affiliate reminder | Affiliate 提醒：
Please remind your audience to enter your referral / discount code at checkout to enjoy the discount. This is how the order will be credited to you.
请提醒你的观众在 checkout 时输入你的 referral / discount code 才能享有优惠。我们会通过这个 code 来识别订单是否由你带来。

About Growwithme® | 关于 Growwithme®

Growwithme® is designed to support children through different stages of growth, while helping parents create calmer and more connected daily routines.

Growwithme® 的理念，是在孩子成长的不同阶段提供更合适的支持，也让父母的日常陪伴更轻松、更有连接感。

It is not just about having a chair. It is about creating a seat that supports mealtime, learning, interaction, and everyday family moments.

它不只是一张椅子，而是一个陪伴孩子吃饭、学习、互动与成长日常的座位系统。

Quick Product Highlights | 产品重点快速了解

Footrest Support
脚踏支撑

A proper footrest helps children sit with better stability and comfort during meals.

合适的脚踏支撑，能帮助孩子在用餐时坐得更稳，也更舒服。

Posture & Back Support
坐姿与支撑

Designed to support healthier sitting posture and everyday use.

帮助孩子维持更健康的坐姿，也更适合日常使用。

Safety & Stability
安全与稳定性

Includes safety-focused features that help parents feel more reassured during use.

具备以安全为核心的设计细节，让家长在使用时更安心。

Grows With the Child
跟着孩子成长

Suitable for different stages, from early feeding moments to later daily routines.

适合不同成长阶段，从初期进食到后来的日常使用都能延续陪伴。

How the File Names Work | 文件命名方式

We kept the file names simple so they are easier to search.

我们尽量把文件名保持简单，方便你快速搜索和筛选。

TYPE_CATEGORY_TITLE_NUMBER

Examples | 例子：

UGC_Feed_FirstSolidFood_01

INFO_Posture_WhyFootrestMatters_01

UGC_Growth_OneChairManyMemories_01

File Type Meaning | 文件类型说明

  • UGC — Lifestyle-style or real-life visuals. | 生活感 / 真实使用感 / 日常氛围素材。
  • INFO — Infographic or educational visuals. | 信息图 / 教育型素材。

If You Are Not Sure Where to Start | 如果你不知道从哪里开始

Educational / Informative
教育型 / 知识型

01_Posture_Footrest
02_Safety_Stability
03_Feeding_SelfFeeding

Warm / Emotional
温暖 / 情绪型

04_Family_Table_Moments
06_Growth_Memories

Cute / Relatable / Daily-life
可爱 / 日常 / 共鸣型

03_Feeding_SelfFeeding
04_Family_Table_Moments
05_Play_Learning

Product Introduction
产品介绍

00_Product_Overview

Color / Aesthetic Angle
颜色 / 审美风格

07_Color_Variants

Recommended First 5 Folders to Check | 建议优先看的 5 个入口

1. New to the product?
第一次接触产品

Start with 00_Product_Overview.

先看 00_Product_Overview。

2. Want educational content?
想发教育型内容

Go to 01_Posture_Footrest.

先看 01_Posture_Footrest。

3. Want safer / reassuring angle?
想发安心感内容

Go to 02_Safety_Stability.

先看 02_Safety_Stability。

4. Want cute daily-life content?
想发可爱日常内容

Go to 03_Feeding_SelfFeeding and 04_Family_Table_Moments.

先看 03_Feeding_SelfFeeding 和 04_Family_Table_Moments。

5. Want emotional storytelling?
想发情绪故事型内容

Go to 06_Growth_Memories.

先看 06_Growth_Memories。

FAQ | 常见问题

1. Where should I start if I am new?
如果我是第一次接触，要先看哪里？

Start with 00_Product_Overview if you want a quick understanding of the product and why parents choose it.

如果你想先快速了解产品和家长为什么会选择它，建议先看 00_Product_Overview。

2. What is the difference between UGC and INFO?
UGC 和 INFO 有什么不同？

UGC is more lifestyle, real-life, and relatable. INFO is more educational and message-driven.

UGC 比较偏生活感、真实感、容易共鸣；INFO 比较偏教育型、知识点型、信息表达更直接。

3. Which folder is best for parenting tips or educational posts?
如果我要发育儿知识或教育型内容，该看哪里？

Go to 01_Posture_Footrest, 02_Safety_Stability, and 03_Feeding_SelfFeeding.

可以优先看 01_Posture_Footrest、02_Safety_Stability 和 03_Feeding_SelfFeeding。

4. Which folder is best for warm, emotional, or family-style posts?
如果我要发比较温暖、情绪型、家庭感的内容，该看哪里？

Go to 04_Family_Table_Moments and 06_Growth_Memories.

可以优先看 04_Family_Table_Moments 和 06_Growth_Memories。

5. Do I need to use infographic content in every post?
每篇内容都一定要用信息图吗？

No. You can choose based on your audience and your content style. Sometimes one strong lifestyle visual is enough.

不一定。你可以根据自己的受众和内容风格来选择。有时候一张有感觉的生活照就已经够了。

6. What kind of content usually works best?
通常什么类型的内容比较容易让人看下去？

Simple and clear content usually works best — one strong visual, one clear angle, and one message.

通常越简单清楚的内容越容易让人看下去——一张重点明确的图，一个清楚的角度，一个核心信息就够了。

7. Should I share the main collection link or a specific product link?
我应该分享总览链接，还是单一产品链接？

You may share the main collection link for general browsing, or a specific color / product link if it fits your content better.

你可以分享总览链接让观众先浏览，也可以根据内容需要，直接分享某个具体颜色或款式的链接。

8. How do we know an order came from me?
我们怎么知道订单是我带来的？

Your audience must enter your referral / discount code at checkout. That is how the referral is tracked. The link itself is not used for tracking.

你的观众需要在 checkout 时输入你的 referral / discount code。我们是通过 code 来追踪 referral，不是通过链接追踪。

9. When will affiliate payout be settled?
Affiliate 佣金什么时候结算？

Payout is settled monthly, usually between the 3rd and 7th of the following month, after the customer has received the order and the order is completed.

Affiliate 佣金会按月结算，通常是在下一个月的 3 号到 7 号之间，在顾客收货并且订单完成后才会结算。

For example: if an order is completed on 27/2/2026, it will usually be settled between 3/3/2026 and 7/3/2026.

例如：如果订单是在 27/2/2026 完成，通常会在 3/3/2026 到 7/3/2026 之间结算。

10. Why is payout only settled after the order is completed?
为什么要等订单完成后才结算？

This helps avoid issues such as cancellations, failed payments, or incomplete orders.

这样做是为了避免中途取消、付款失败或订单未完成等情况。

11. How should I write the brand name?
品牌名称应该怎么写？

Please write it as Growwithme®.

请统一写成 Growwithme®。

12. How do I find the Chinese version of a visual?
我要怎样找到中文版本的图片？

If a visual has a Chinese version, the file name will usually end with c.

如果一张图片有中文版本，文件名后面通常会加上 c。

Example: UGC_Growth_OneChairManyMemories_04c.jpeg

例如：UGC_Growth_OneChairManyMemories_04c.jpeg

Do / Don’t for Posting | 发帖建议

Do | 建议这样做

  • Use 1 clear angle in 1 post. | 一篇内容只讲一个重点。
  • Choose visuals that match your audience. | 选适合你受众的素材。
  • Keep the message simple and easy to understand. | 内容简单、直接、容易理解。
  • When sharing a product link, remind your audience to use your referral / discount code at checkout. | 分享产品链接时，记得提醒观众在 checkout 使用你的 referral / discount code。
  • Mix UGC and INFO only when it helps the story. | 只有在真的有帮助时，才混用 UGC 和 INFO。

Don’t | 尽量避免

  • Do not try to explain everything in one post. | 不要一篇把所有卖点都讲完。
  • Do not overload the post with too many images. | 不要一次塞太多图。
  • Do not choose visuals only because they look nice. | 不要只是因为好看就选图。
  • Do not write the brand name in different formats. | 不要把品牌名写成不同版本。

Easy Content Ideas for Beginners | 新手也容易开始的内容方向

1. Product Intro
产品介绍型

Use 00_Product_Overview to introduce what it is and why parents choose it.

可以用 00_Product_Overview 做基础产品介绍，讲清楚它是什么、为什么有人选择它。

2. Mealtime Angle
用餐场景型

Use 03_Feeding_SelfFeeding for first solids, self-feeding, and cute daily mealtime moments.

可以用 03_Feeding_SelfFeeding 来发初次副食品、自主进食、日常吃饭时刻这类内容。

3. Family Bonding
家庭陪伴型

Use 04_Family_Table_Moments for warm, interactive, and family-centered posts.

可以用 04_Family_Table_Moments 做比较温暖、有互动感、家庭氛围强的内容。

4. Growth Story
成长情绪型

Use 06_Growth_Memories if you want a more emotional and memory-driven post.

如果你想发比较有情绪感、成长感、回忆感的内容，可以用 06_Growth_Memories。

Need Help? | 需要协助？

If you need another product link, want to reconfirm your referral code, or need help choosing visuals, please contact us via WhatsApp at 0162106826.

如果你需要其他产品链接、想重新确认你的 referral code，或需要我们帮你挑选素材，请通过 WhatsApp 联系我们：0162106826。

Thank you for sharing Growwithme® in your own style. | 谢谢你用自己的方式分享 Growwithme®。