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About Growwithme™ – Where Every Product Has a Story
It Started With a Frustrated Mom in a Baby Store
Picture this: A software architect who'd designed systems for millions of users, standing in a baby store in Malaysia, completely stumped by a simple question – "Which high chair should I buy?"
That was Anna in 2016. After building complex systems across the U.S., Japan, and France, she couldn't find a single high chair that made sense. They were either too flimsy, outgrown too quickly, or designed by people who clearly never had to clean pureed carrots off everything within a two-meter radius.
“There has to be a better way,” she thought. And that moment of parental frustration became the spark for Growwithme™.
What started as one mom's quest for better products has grown into Malaysia's most trusted children's brand – but we've never forgotten that feeling of wanting something better for our kids.
Meet Our Team
Anna Low
Founder & Brand Director
The System-Thinker Who Became a Mom
The System-Thinker Who Became a Mom
Anna never expected her biggest career pivot would happen in a baby store. After years as a software architect designing systems across three continents, she found herself staring at rows of high chairs, frustrated that none seemed built to actually grow with a child.
"If I can architect systems for millions of users," she thought, "surely I can design better solutions for the most important users of all - our children."
That moment of clarity led to Growwithme™. Anna brings her systematic approach to everything—from selecting premium beechwood that lasts generations to building partnerships with over 70 stores across Malaysia. But motherhood taught her something no algorithm could: that behind every product decision is a parent's love and worry.
Her philosophy is simple: Success isn't just about business growth—it's about growing together. Whether it's helping her team earn more, supporting retail partners, or creating products that reduce parenting stress, Anna believes the best solutions lift everyone up.
"If I can architect systems for millions of users," she thought, "surely I can design better solutions for the most important users of all - our children."
That moment of clarity led to Growwithme™. Anna brings her systematic approach to everything—from selecting premium beechwood that lasts generations to building partnerships with over 70 stores across Malaysia. But motherhood taught her something no algorithm could: that behind every product decision is a parent's love and worry.
Her philosophy is simple: Success isn't just about business growth—it's about growing together. Whether it's helping her team earn more, supporting retail partners, or creating products that reduce parenting stress, Anna believes the best solutions lift everyone up.
Jolene
Sales & Business Director
Anna's Partner in Building the Growwithme™ Kingdom
Anna's Partner in Building the Growwithme™ Kingdom
Meet Jolene - Anna's trusted partner in building something bigger than just a business. While Anna dreams up the vision, Jolene is right there beside her, turning those dreams into the reality that serves thousands of Malaysian families today.
Together, they've built Growwithme™ from a single mom's frustration into a kingdom that spans 70+ stores across Malaysia. Jolene doesn't just handle day-to-day operations - she's Anna's co-builder, working side by side to create something that will impact families for generations.
When Anna says "we need to reach 200 stores by 2028," Jolene is the one who dedicates herself completely to making it happen. When a new retail partner joins the Growwithme™ family, Jolene ensures they feel supported and confident. She's the dedicated force that turns vision into reality.
Together, they're building something that's bigger than either could create alone - a kingdom where every family feels supported and every child can grow with confidence.
Together, they've built Growwithme™ from a single mom's frustration into a kingdom that spans 70+ stores across Malaysia. Jolene doesn't just handle day-to-day operations - she's Anna's co-builder, working side by side to create something that will impact families for generations.
When Anna says "we need to reach 200 stores by 2028," Jolene is the one who dedicates herself completely to making it happen. When a new retail partner joins the Growwithme™ family, Jolene ensures they feel supported and confident. She's the dedicated force that turns vision into reality.
Together, they're building something that's bigger than either could create alone - a kingdom where every family feels supported and every child can grow with confidence.
Louis
Senior Sales Executive
The Bridge Builder
The Bridge Builder
Louis has a superpower: he can walk into any baby store and within minutes, understand exactly what that store needs to better serve families. His friendly approach and genuine reliability have helped Growwithme™ expand from a handful of stores to over 70 locations across Malaysia.
But Louis doesn't just "sell"—he builds partnerships. He's the one ensuring store owners have everything they need to confidently recommend our products. He provides training, ongoing support, and that reassuring presence that makes retail partnerships feel like family relationships.
When store owners see Louis walking through their door, they know they're about to have a conversation about growing together, not just moving inventory.
Contact Louis for B2B Partnerships
But Louis doesn't just "sell"—he builds partnerships. He's the one ensuring store owners have everything they need to confidently recommend our products. He provides training, ongoing support, and that reassuring presence that makes retail partnerships feel like family relationships.
When store owners see Louis walking through their door, they know they're about to have a conversation about growing together, not just moving inventory.
What We Actually Do (And Why It Matters)
The "Will My Child Outgrow This Next Month?" Problem
Our Embo+ Enhanced Edition high chair has 13 adjustment levels. Your child can use it from 6 months to adulthood. One chair, 15+ years. Problem solved.
The "Is This Actually Safe?" Worry
Every product goes through rigorous testing. We use premium beechwood, platinum silicone, and materials that have proven themselves in thousands of Malaysian homes over 8+ years.
The "Why Is Everything So Complicated?" Frustration
Anna's system-thinking approach means our products are designed to be intuitive. If a parent needs a manual to figure out a feeding plate, we've failed.
The "Nothing Lasts" Disappointment
We build products that become family heirlooms. Parents often tell us their Growwithme™ products still look brand new after years of daily use - and they're already planning to pass them down to the next child.
Ready to Make Parenting Gentler?
Join thousands of Malaysian families who've chosen Growwithme™ for safer, stress-free parenting across every stage of growth.
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