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About Growwithme™ – Where Every Product Has a Story
It Started With a Frustrated Mom in a Baby Store
Picture this: A software architect who'd designed systems for millions of users, standing in a baby store in Malaysia, completely stumped by a simple question – "Which high chair should I buy?"
That was Anna in 2016. After building complex systems across the U.S., Japan, and France, she couldn't find a single high chair that made sense. They were either too flimsy, outgrown too quickly, or designed by people who clearly never had to clean pureed carrots off everything within a two-meter radius.
“There has to be a better way,” she thought. And that moment of parental frustration became the spark for Growwithme™.
What started as one mom's quest for better products has grown into Malaysia's most trusted children's brand – but we've never forgotten that feeling of wanting something better for our kids.
Meet Our Team
Anna Low
Founder & Brand Director
The System-Thinker Who Became a Mom
The System-Thinker Who Became a Mom
Anna never expected her biggest career pivot would happen in a baby store. After years as a software architect designing systems across three continents, she found herself staring at rows of high chairs, frustrated that none seemed built to actually grow with a child.
"If I can architect systems for millions of users," she thought, "surely I can design better solutions for the most important users of all - our children."
That moment of clarity led to Growwithme™. Anna brings her systematic approach to everything—from selecting premium beechwood that lasts generations to building partnerships with over 70 stores across Malaysia. But motherhood taught her something no algorithm could: that behind every product decision is a parent's love and worry.
Her philosophy is simple: Success isn't just about business growth—it's about growing together. Whether it's helping her team earn more, supporting retail partners, or creating products that reduce parenting stress, Anna believes the best solutions lift everyone up.
"If I can architect systems for millions of users," she thought, "surely I can design better solutions for the most important users of all - our children."
That moment of clarity led to Growwithme™. Anna brings her systematic approach to everything—from selecting premium beechwood that lasts generations to building partnerships with over 70 stores across Malaysia. But motherhood taught her something no algorithm could: that behind every product decision is a parent's love and worry.
Her philosophy is simple: Success isn't just about business growth—it's about growing together. Whether it's helping her team earn more, supporting retail partners, or creating products that reduce parenting stress, Anna believes the best solutions lift everyone up.
Jolene
Co-Founder & Business Relations Director
The Driving Force Behind 70+ Success Stories
The Driving Force Behind 70+ Success Stories
Jolene's strength lies in transforming business relationships into lasting partnerships that drive our success. As Co-Founder, she has been instrumental in building Growwithme™ from the ground up, working hand-in-hand with Anna to establish the foundation of trust and reliability that defines our brand today.
From nurturing connections with our 70+ retail partners across Malaysia to ensuring every customer interaction reflects our commitment to excellence, Jolene bridges the gap between Growwithme™'s vision and the real-world needs of families and businesses we serve. Her dedication to understanding both customer expectations and partner objectives has been the driving force behind our expansion from a startup dream to a trusted brand available in major retailers like Parkson and Isetan.
Jolene's approach to business relations goes beyond transactions – she builds genuine partnerships that grow stronger over time. Her commitment to fostering these meaningful connections has been instrumental in our continued growth and our ambitious goal of reaching 200 partner stores by 2028.
From nurturing connections with our 70+ retail partners across Malaysia to ensuring every customer interaction reflects our commitment to excellence, Jolene bridges the gap between Growwithme™'s vision and the real-world needs of families and businesses we serve. Her dedication to understanding both customer expectations and partner objectives has been the driving force behind our expansion from a startup dream to a trusted brand available in major retailers like Parkson and Isetan.
Jolene's approach to business relations goes beyond transactions – she builds genuine partnerships that grow stronger over time. Her commitment to fostering these meaningful connections has been instrumental in our continued growth and our ambitious goal of reaching 200 partner stores by 2028.
Louis
Senior Sales Executive
The Bridge Builder
The Bridge Builder
Louis has a superpower: he can walk into any baby store and within minutes, understand exactly what that store needs to better serve families. His friendly approach and genuine reliability have helped Growwithme™ expand from a handful of stores to over 70 locations across Malaysia.
But Louis doesn't just "sell"—he builds partnerships. He's the one ensuring store owners have everything they need to confidently recommend our products. He provides training, ongoing support, and that reassuring presence that makes retail partnerships feel like family relationships.
When store owners see Louis walking through their door, they know they're about to have a conversation about growing together, not just moving inventory.
Contact Louis for B2B Partnerships
But Louis doesn't just "sell"—he builds partnerships. He's the one ensuring store owners have everything they need to confidently recommend our products. He provides training, ongoing support, and that reassuring presence that makes retail partnerships feel like family relationships.
When store owners see Louis walking through their door, they know they're about to have a conversation about growing together, not just moving inventory.
What We Actually Do (And Why It Matters)
The "Will My Child Outgrow This Next Month?" Problem
Our Embo+ Enhanced Edition high chair has 13 adjustment levels. Your child can use it from 6 months to adulthood. One chair, 15+ years. Problem solved.
The "Is This Actually Safe?" Worry
Every product goes through rigorous testing. We use premium beechwood, platinum silicone, and materials that have proven themselves in thousands of Malaysian homes over 8+ years.
The "Why Is Everything So Complicated?" Frustration
Anna's system-thinking approach means our products are designed to be intuitive. If a parent needs a manual to figure out a feeding plate, we've failed.
The "Nothing Lasts" Disappointment
We build products that become family heirlooms. Parents often tell us their Growwithme™ products still look brand new after years of daily use - and they're already planning to pass them down to the next child.
Ready to Make Parenting Gentler?
Join thousands of Malaysian families who've chosen Growwithme™ for safer, stress-free parenting across every stage of growth.
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